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Key Qualifications
Skilled in advanced analysis, including segmentation, clustering, regression, and topic modelling.
Proficient in survey design, questionnaire designing, and quantitative techniques
Over 6 years of primary research experience, focusing on survey-based research and analysis across different industries like education, IT, e-commerce, social media, and real estate.
Expert in tools such as SPSS, Python, Power BI, Tableau, LangChain, AWS Bedrock
Expert in distilling key insights and developing data models that drive business growth and significantly impact revenue.
Strong communication skills, intellectual curiosity, and adaptability.
Senior Research Associate
Maxura Academy | 01.2021 —
· Conducted primary market research for new product penetration using quantitative research techniques using SPSS and Python and made presentations on reports.
· Segmented customers and developed marketing strategies based on data analysis using Python.
· Performed conjoint analysis for competitive pricing, supporting business development and sales growth using SPSS.
· Contributed to a 10% increase in regional business through targeted marketing strategies.
· Proficient Market Research Analyst specializing in educational and IT-related markets, serving leading institutes in Bangladesh, Sri Lanka, Nepal, Bhutan, and the Middle East.
· Provide actionable insights enabling institutions to adapt to educational and technological advancements.
· Executed 15+ tailored research studies, enhancing efficiency by 20%. Managed 10+ engagements, delivering insights to senior stakeholders.
· Applied segmentation expertise, resulting in a 15% satisfaction boost. Utilized advanced analytics with 76% accuracy in predicting trends.
Projects:
Projects:
CUSTOMER ANALYTICS USING MULTIHEAD ATTENTION
ANALYSIS OF EMOTIONS USING IoT: A CASE OF STUDENT BEHAVIOR
ANALYSIS OF BRANDING MESSAGES USING WORD GEOMETRY: A NOVEL MACHINE LEARNING APPROACH
ANALYSIS OF STUDENT CHURN IN A PRIVATE UNIVERSITY.
ANALYSIS OF CONSUMER BEHAVIOR: ANALYSIS OF A DEODORANT BRAND
Business Development (East)
EZ Technologies | 12.2019 – 10.2020
Conducted primary market research for new product penetration using quantitative research techniques and made presentations on reports.
Segmented customers and developed marketing strategies based on data analysis.
Performed conjoint analysis for competitive pricing, supporting business development and sales team growth.
Projects
SENTIMENT ANALYSIS WITH NETWORK ANALYSIS.
ANALYSIS OF SOCIAL NETWORKS: AN ADVANCED APPROACH TO MARKETING ANALYTICS.
Business Development Manager
MDS Digital Media | 01.2019 – 10.2019
Conducted primary market research for sales team support using quantitative analysis methods.
Performed RFM analysis to aid the sales team in repeat purchases and business development.
Increased repurchase rate through customer engagement programs based on primary research insights
Projects
RFM Analysis Using SPSS.
Customer Segmentation Using SPSS.
Business Development Manager
Peninsular Art Works | 04.2018 – 10. 2018
Analyzed secondary data for new client acquisition.
Presented information to clients in various formats, reducing complaints.
Performed secondary data analysis and mining of customer databases.
Projects
Analysis of Customer Database for Reordering and Retention
Analysis of Customer Database for Reordering and Retention
Sales Executive
McGraw Hill Education| 12.2012 – 04.2014
Sales of entrance examination books across West Bengal and North-East India. Achieved sales of 1 crore personally.
ATL and BTL activities and achieved sales figures.
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